As Old Spice demonstrates, responding to just one customer can start a chain reaction. Interactivity: Any company can succeed with a social media marketing campaign if representatives read twice as much as they type and open a dialog with followers instead of merely lecturing ad-like posts to the masses.Successful Components of the Old Spice Twitter Campaign Clearly, no video viewer believes that any of that has a thing to do with his brand of hygiene products, but they are learning what kind of men Old Spice targets. The Old Spice guy is strong, brave, and admittedly well-sculpted. Masculinity: The brand is selling manhood.Old Spice has been around for decades and needed to be refreshed in the market the smart humor in their ad feels young without excluding important older demographics. In this case, Old Spice is appealing to their target markets and nailing it. Humor: It takes a keen marketing team to know what is funny and execute it properly. Mustafa has inevitably become part of the Old Spice brand. A recognizable spokesperson is as relatable and iconic as a logo or tagline. Frontman: Isaiah Mustafa is a likeable, notable actor who has become the Old Spice guy, to the point where he could be recognized as little else.Successful Components of the Old Spice Video Campaign Many businesses wonder what strategies Old Spice employed in order to gain insta-fame with YouTube and television campaigns and how they find continued success with Twitter. Of course, men also find the video entertaining.
The video, featuring a shirtless Isaiah Mustafa speaking in a confident and seductive manner, is ostensibly aimed at women. Perhaps the most effective marketing effort that has ever hit the web was Old Spice’s “Man Your Man Could Smell Like” campaign.
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